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Interview w/ Spencer Goetz of Imperial Motion

Interview w/ Spencer Goetz of Imperial Motion

Recently, we had a chance to catch up with Spencer Goetz of Imperial Motion, who is a part of one of the radest and truest clothing companies to come out to date.  Their unique blend of one-of-a-kind graphics and cool laid-back feel is transforming the action sports industry. Take a look see what Imperial Motion is all about in the following interview.

1. What inspired the latest line?  The inspiration came from our campaign for this year, Style + Substance, which was formed on the basis that our brand has quality aspect to each piece on top of great style.  I try and base the graphics in each collection on what is happening within our company at that time throughout.

2. Who is Jesse Brown?  Jesse is an artist from Seattle that we have been working with for a couple seasons now.  He has a great style that is different than most of our graphics, but his pieces add a lot of depth to the collection and the response to his work has been really good!

3. What’s your favorite item from the latest line and why?  I would have to say our denim.  Mostly because it is the newest category in our collection and we have put a lot of time in developing it.  We will have two fits in a raw black denim coming out for spring.

4. My favorite shirt from the latest line is ‘The Two Princes’, is there a funny or interesting story for how that concept developed?  That shirt was actually a painting done by our good friend Shane Deegan, who gave us a canvas painting of that artwork which we turned into a tee.  He has a whole series of paintings that are focused around a play on famous people’s names…this one was our favorite!

5. What has been the response to the ladies line?  The ladies market has been tough for us…lets face it, does anybody know what women want!   We have actually backed off for a couple seasons and are working on releasing a collection for Spring/Summer 2011 with a new direction and full line of cut N sew.

6. How does it feel being sold in such large and unique retail stores such as Urban Outfitters?  We feel so fortunate to be working with retailers like Urban.  It has been a great way to broaden our customer base and step outside the box of our traditional design.  The biggest part is having a good relationship with our accounts, and the people at Urban have been great to work with.

7. What type of individual do you look for when sponsoring athletes?  We look for athletes that are blazing their own path in the sport that they do.  This is the foundation of our brand and it is important that our athletes have the same approach. We don’t have the budget to throw money at our athletes at this time, so we help them out where we can and look to find those who believe in the future of the brand.

8. How important is art to Imperial Motion?  Art has been a great way for us push our boundaries graphically.  We work with a lot a really talented artists that have completely different styles but are still able to communicate our overall message.

9. What’s a day like in the Imperial Motion office? haha just about everyday is different around here.  There are a lot of different personalities here which makes it a interesting environment to work in…there’s never a dull moment thats for sure!  One thing that is unique about our brand is we actually do a lot of our own production in our warehouse.  We have a couple screen presses where we do all our T-shirt and sweatshirt printing.  We are able to be more flexible with sampling and production this way.

10. What can we expect from Imperial Motion in the next couple of months?  Over the next couple months we will begin shipping our Spring/Summer collection which will include, tees, light weight fleece, headwear, walkshorts, boardshorts, denim, and other knit tops.  We are also really excited to be teaming up with some different musicians for 2010.

Imperial Motion

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Nike Paper Shoes

Nike Paper Shoes

Crazy.

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P-ROD & OAKLEY

P-ROD & OAKLEY

Check out the latest release from Oakley

Paul Rodriguez’s Limited Edition Frogskins

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LGM x Grenade

LGM x Grenade

grenade-logo

Hit up Grenade. Use LGM Promo Code. Get 25% Off.

PROMO: LEANGRN09

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Just Add Water (Clay Marzo)

Just Add Water (Clay Marzo)

Clay Marzo isn’t your normal surfer.  At age 20 he already embodies the skills and natural talent to be the next great champion.  However, unlike a majority of surfers Marzo suffers from the condition of Aspergers Syndrome, a form of autism.  Regardless of the syndrome Marzo has taken the surfing world by storm.  Just Add Water takes a glimpse into Marzo’s life, made by Quiksilver it’s sure to be a film unlike any other surf films.

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New Vans Releases!

New Vans Releases!

Vans, the apparel company mainly known for their iconic slip-ons, has been rocking since the 1970’s and still going strong to this day as they produce more and more styles that can be found on today’s youth, as well as on the feet of major skateboarders, surfers and snowboarders.

 

As the holidays are almost upon us, Vans has released two new shoe designs for their Californication Collection Holiday 2009.

 vans-switchback-sneakers-1

The Vans Switchback is the classic Vans sneaker that incorporates a boot like look while including hiking boot like laces.

 vans-holiday-09-chukkas-1

The Vans Suede Chukka Boots are an already huge hit on the market but now for sale in two epic new colors yes still making sure to have the contrasting midsoles and shoe color laces.

 

Both of these shoes are for sale through select Vans retails stores along with the rest of the Californication Collection.

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Planet Earth Interview

Planet Earth Interview

You need to a flashplayer enabled browser to view this YouTube video

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Billionaire Boys Club Design Jay-Z’s “Blue Print 3″ Shirt

Billionaire Boys Club Design Jay-Z’s “Blue Print 3″ Shirt

Billionaire Boys Club, a clothing line affiliated with Pharrell Williams (Neptunes, NERD), has a new T-shirt design in celebration of Jay-Z’s new album Blue Print 3.

According to NERD’s twitter, there are 3 alternate versions of the design that can be seen below.

SO-AMBITIOUS-(FRONT)SO-AMBITIOUS-(BACK)ABC-(FRONT)

ABC-(BACK)I'M-ON-A-MISSIONI'M-ON-MISSION-(BACK)

Click here for more info.

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Nike Stepping Out Of This World

Nike Stepping Out Of This World

You need to a flashplayer enabled browser to view this YouTube video

As Nike 6.0 comes out with the most innovative products its no surprise that they set their sights to the moon. Nike 6.0’s latest line of action sports gear is inspired by the one and only space cadet Buzz Aldrin. Nike does it up with unique space jackets, NASA patches, and out of this world graphics, but it doesn’t stop there. Nike 6.0 has also released Braata, a new take on the original boat shoe.

nike-and-space


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Nixon’s “The Player” Brightens Up

Nixon’s “The Player” Brightens Up

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Where did the time go??

We’re certain that the crew at Nixon can tell you. This year the elite watch company has taken one of its greatest selling watches, and given it yet another make-over. This time in Silicone Rubber.  This style of watch, commonly known as “The Player”, was originally released in 2002, and mostly in Stainless Steel. But you can also find this watch in Gold, Ceramic, and now Silicone. Not only has the material changed, but this time around the Nixon family wanted to brighten things up as well. The use of florescent colors have given this time-piece more of a mesmeric look, and inspired a new name for the watch… “The Fluro Player“.

Click to see more colors!!

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Posted in Art, Fashion, TrendsComments (2)