Recently, we had a chance to catch up with Spencer Goetz of Imperial Motion, who is a part of one of the radest and truest clothing companies to come out to date.  Their unique blend of one-of-a-kind graphics and cool laid-back feel is transforming the action sports industry. Take a look see what Imperial Motion is all about in the following interview.

1. What inspired the latest line?  The inspiration came from our campaign for this year, Style + Substance, which was formed on the basis that our brand has quality aspect to each piece on top of great style.  I try and base the graphics in each collection on what is happening within our company at that time throughout.

2. Who is Jesse Brown?  Jesse is an artist from Seattle that we have been working with for a couple seasons now.  He has a great style that is different than most of our graphics, but his pieces add a lot of depth to the collection and the response to his work has been really good!

3. What’s your favorite item from the latest line and why?  I would have to say our denim.  Mostly because it is the newest category in our collection and we have put a lot of time in developing it.  We will have two fits in a raw black denim coming out for spring.

4. My favorite shirt from the latest line is ‘The Two Princes’, is there a funny or interesting story for how that concept developed?  That shirt was actually a painting done by our good friend Shane Deegan, who gave us a canvas painting of that artwork which we turned into a tee.  He has a whole series of paintings that are focused around a play on famous people’s names…this one was our favorite!

5. What has been the response to the ladies line?  The ladies market has been tough for us…lets face it, does anybody know what women want!   We have actually backed off for a couple seasons and are working on releasing a collection for Spring/Summer 2011 with a new direction and full line of cut N sew.

6. How does it feel being sold in such large and unique retail stores such as Urban Outfitters?  We feel so fortunate to be working with retailers like Urban.  It has been a great way to broaden our customer base and step outside the box of our traditional design.  The biggest part is having a good relationship with our accounts, and the people at Urban have been great to work with.

7. What type of individual do you look for when sponsoring athletes?  We look for athletes that are blazing their own path in the sport that they do.  This is the foundation of our brand and it is important that our athletes have the same approach. We don’t have the budget to throw money at our athletes at this time, so we help them out where we can and look to find those who believe in the future of the brand.

8. How important is art to Imperial Motion?  Art has been a great way for us push our boundaries graphically.  We work with a lot a really talented artists that have completely different styles but are still able to communicate our overall message.

9. What’s a day like in the Imperial Motion office? haha just about everyday is different around here.  There are a lot of different personalities here which makes it a interesting environment to work in…there’s never a dull moment thats for sure!  One thing that is unique about our brand is we actually do a lot of our own production in our warehouse.  We have a couple screen presses where we do all our T-shirt and sweatshirt printing.  We are able to be more flexible with sampling and production this way.

10. What can we expect from Imperial Motion in the next couple of months?  Over the next couple months we will begin shipping our Spring/Summer collection which will include, tees, light weight fleece, headwear, walkshorts, boardshorts, denim, and other knit tops.  We are also really excited to be teaming up with some different musicians for 2010.

Imperial Motion

Meet Feliz Baumgartner. This Austrian skydiver and BASE jumper has an impressive list of successful mind blowing jumps but has one jump that he has been training for for 3 years that will top them all. With nicknames such as “Fearless Felix” and “God of the Skies” one can only imagine what this extreme athlete has up his sleeve. Best known as the first person to skydive across the English Channel with a carbon wing in 2003 and also for the highest and lowest BASE jump world records, this attempt will stump even top thrill seekers.

Red Bull Stratos was finally revealed today and the details are simply astounding. Baumgartner plans on breaking Mach 1.0, more than  690 mph or also known as the speed of sound, with his body when he free falls in a “space suit” from 120,000 feet above the Earth. 120,000 feet or 23 miles, would shatter the previous world record of the longest 102,800 feet set in 1960 by United States Air Force Colonel (Ret.) Joseph Kittinger whos impressive jump opened the way to space exploration. This extraordinary feat Baumgartner plans to accomplish has been attempted by many individuals in the past 50 years and every venture has failed, some ending in death.

The target launch for this mission is set for 2010 and will be broadcasted on live televison and on a webcast.  The BBC will also produce a 90 minute documentary that will air in the US on the National Geographic channel and on BBC Worldwide. Once again, Red Bull is pushing the limits! Keep an eye out for commercials and interviews with Baumgartner as the launch date steadily approaches. (Red Bull)

Crazy.

Check out the latest release from Oakley

Paul Rodriguez’s Limited Edition Frogskins

I think unique might be an understatement.

This will explain it way better than I can:

“After losing contact with Earth, Astronaut LEE MILLER becomes stranded in orbit alone aboard the International Space Station. As time passes and life support systems dwindle, Lee battles to maintain his sanity – and simply stay alive. His world is a claustrophobic and lonely existence, until he makes a strange discovery aboard the ship. Driven by the powerful music of ANGELS & AIRWAVES, “LOVE” explores the fundamental human need for connection and the limitless power of hope… A high-impact visual adventure, that resonates a common truth, that everyone has a story to tell and something even greater to leave behind.” (Apple Trailers)

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“Last year, Shaun White disappeared from the snowboard scene, holing up in the wilds of Colorado training for what would be the biggest winter of his life. This is the story of his year, the private halfpipe and one of the most progressive sessions in history.” (Red Bull)

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